Hi, I’m India
I’m a digital product designer based in the UK. I specialise in user experience, visual communication and user interface design. I currently hold the role of Associate Creative Director at AKQA.
Featured Projects
SKIMS App
Creative Lead, Associate Creative Director
Leading the creative for the new SKIMS mobile app launching Spring 2024. Creating a home for browsing and purchasing with the introduction of a paired loyalty programme.
Rolls-RoyceMotorCars.com
Creative Lead, Associate Creative Director
Leading the creative team in the design and build of the Rolls-Royce Motor Car website. Inclusive of new car releases, product development and campaign moments on the site.
Rolls Royce Social Media
Creative Lead, Associate Creative Director
Art direction and creation of 365 assets across all Rolls-Royce Motor Car social channels including Instagram, YouTube and Facebook to 20M+ followers.
Sephora
Senior Art Director
To mark the arrival of Sephora in the UK, AKQA’s London studio launched a nationwide campaign honouring the unique impermanence of British beauty: Express All Of You. The campaign was released in the UK on billboards, bus stops, London Underground stations and a select number of black taxis as well as on the 3D billboard on the curved screen at London’s Piccadilly Circus.
Versace.com
Creative Lead, Art Director
I led the creative for AKQA London the web optimisation of Versace.com. Using existing back-end infrastructure to inform the updated UX and UI of the luxury e-commerce site to ensure that the customer experience and ease of purchase was optimal. We built out an expansive design system to allow the brand to scale and update across seasons and campaigns, with ease.
Jimmy Choo.com
Creative Lead, Art Director
I led the creative for AKQA London the web optimisation of JimmyChoo.com. Using existing back-end infrastructure to inform the updated UX and UI of the luxury e-commerce site to ensure that the customer experience and ease of purchase was optimal. We built out an expansive design system to allow the brand to scale and update across seasons and campaigns, with ease.
Run For Heroes
Co-Founder, Director
We launched the fundraising campaign, Run For Heroes #Run5Donate5Nominate5 on Instagram which raised over £6.7 million for NHS Charities Together COVID-19 appeal. It became the most successful virtual fundraiser ever in the UK, and third globally. I was responsible for the creative direction of the campaign - reacting as it gained virality. I produced illustrations and sharable motion graphics to support the momentum as well as showcasing awards and milestones.
World Gold Council
UI Design, Art Director
The World Gold Council and AKQA developed a segmentation approach inclusive of gold’s widest possible audience and involved the questions and apprehensions of these potential investors in character development. The website allowed audience members to receive more detailed information and tools corresponding to their interests, questions or apprehensions.